Evening Standard Magazine,
We take 7 tracks from 7 of the best-known musicians around and press each one 100 times to 7" vinyl. We then invite creatives from around the world to interpret the tracks in their own style, resulting in a one-of-a-kind sleeve for every 7”. The creatives are made up of famous names through to gems we unearth through artwork submitted to us here on our website.
In 2011, a bit frustrated by our own experience of charity auctions, we embarked into unknown territory. The vision was to fundraise a bit differently, to create a positive and fun experience for both designers and art fans. We convinced Teenage Cancer Trust and 7 MASSIVE musicians to join us on our quest and off we went.
Fast forward two overwhelmingly successful years - we’ve had over 6,000 artworks sent to us, displayed work by world famous artists like Ai Weiwei, David Shrigley and Gilbert & George, sold every sleeve we’ve exhibited and raised £63,670!
There have been loads of weird and wonderful stories along the way, and we wanted to share just a few of our favourites with you.
Like months of correspondence with idol Robert Smith WHO WROTE EVERY EMAIL IN CAPITAL LETTERS, or witnessing a humbling story when Louise Clifford produced a sleeve for Florence & The Machine to honour her late friend Natalie. From meeting people who fly in from around Europe for our shows to collaborating closely with young people supported by Art Against Knives, and seeing a lovely guy called Kay land work with Universal Music at the end of it. And then of course Mark & Jim, who slept rough in Shoreditch on a Friday night to be #1 and #2 in our 2013 queue, we salute you!
To the thousands of amazing people that have been happy to give up their time, money and creativity, we give a huge and heartfelt thank you.
Kevin King & Jordan Stokes,
Founders of Secret 7"
700 sleeves will be exhibited Downstairs At Mother in London on 12 & 13th April, then on Record Store Day you can get your hands on one, or more, for £45 a piece. You don’t know who created the sleeve, or even which song it’s for until you have parted with your cash – the secret lies within.
When thinking about our cause for 2014 we were watching the brutal scenes in Syria on the news, it guided us to War Child. The charity have worked closely with music for over 20 years in order to help them raise the awareness and money they need to deliver their vital work. We are delighted to help them continue that tradition.
Secret 7’’s first foray into the dark art of heavy metal! Taken from their 19th studio album released in 2013; the first to feature original members Ozzy Osbourne, Tony Iommi and Geezer Butler for 35 years. The album topped the charts in over 50 countries.PLAY TRACK
This is a stomper of a single taken from their album The Seldom Seen Kid in 2008; which went on to win the coveted Mercury Music Prize that year. Our track Grounds For Divorce also went on to claim the Ivor Novello award for Best Contemporary Song the following year.PLAY TRACK
At age 19 Jake had already released two successful albums. Strange Creatures is some beautiful stripped back bonus material from the recording sessions for his second record Shangri La. Produced by Rick Rubin, the man with the magic touch, at his home in Malibu.PLAY TRACK
Every year we like to mix established musicians with emerging ones. We were thinking the latter when we first approached Lorde but she raced ahead notching up a #1 single and a critically acclaimed album. Team is taken from that, and will be her next UK single in February.PLAY TRACK
It’s a huge honour for us to work with Massive Attack, a band who visual output has been as important to us as their music. Karmacoma was a single from their second album Protection released in 1995.PLAY TRACK
The first of our two glam rock anthems and an all time favourite of ours! Virginia Plain was the first single the band released back in 1972. Although it didn’t originally feature on their debut album Roxy Music, later pressings did include it. Do have a read of the lyrics, they are brilliantly bonkers.PLAY TRACK
If ever we need cheering up we reach for this song! Released in 1971 it spent weeks at #1 and went on to sell millions around the world. It’s taken from the album Electric Warrior which has one of our all time favourite artworks done by Hipgnosis, a design group that featured the late great Storm Thorgerson. PLAY TRACK
Thanks to everyone of you that sent us work! We will be in touch via email with news as soon as we have it.
If you would like any more information about Secret 7” or would like to offer your help please do get in touch. Whether you want to write a nice story about our project, help put us on the television or simply say ‘nice work guys’
You can email us at firstname.lastname@example.org