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About+ –

SECRET 7" is an exciting project combining music and art for designers, all in aid of Teenage Cancer Trust.

There is something about vinyl that transcends every format that has followed in its path. An integral reason for this is that it's allure and functionality allows the listener to be absorbed by more than one of their senses.

Secret 7" is a project which aims to rekindle some of the excitement for sleeve art in the digital era by exploring how a track would be interpreted by an array of brilliant artists.

In April the Idea Generation gallery in Shoreditch, London will exhibit around 700 unique seven-inch sleeves inspired by tracks from The Cure, Florence + The Machine, Bombay Bicycle Club, CSS, DJ Shadow, Noah & The Whale and Ben Howard. The exhibition has an added air of mystery as no-one will know who designed each sleeve, or which of our seven tracks is housed inside.

On the 21st April – Record Store Day – through to close on Sunday the exhibition is yours to own. Each of the one-of-a-kind heavyweight 7'' records will be available to take home with you for a minimum donation to Teenage Cancer Trust of £40.

Every penny profited from the sale of these exclusive vinyl records is going to the charity.

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Universal Music GroupTeenage Cancer Trust

Cause+ –

Teenage Cancer Trust

Teenage Cancer Trust is the only UK charity dedicated to improving the quality of life and chances of survival for the six young people aged between 13 and 24 diagnosed with cancer every day.  They build specialist units within NHS hospitals bringing young people together to be treated by teenage cancer experts in a place designed just for them.

Traditionally treated alongside children or elderly patients at the end of their lives, young people can feel extremely isolated during treatment, some never meeting another young person with cancer.  Being treated alongside others their own age can make a huge difference to their whole experience.

Simon Davies, Teenage Cancer Trust CEO:
"Music is a huge part of many young people's lives, no matter what they're going through and there is a strong bond between music, young people and Teenage Cancer Trust. Secret 7" is a unique and exciting project that we are thrilled to be involved with."

Visit Teenage Cancer Trust to find out more.

Find Teenage Cancer Trust on Facebook

Music+ –

Meet our 7 hosts and the tracks they have selected for Secret 7"

The Cure, Florence + The Machine, Bombay Bicycle Club, CSS, DJ Shadow, Noah & The Whale and Ben Howard provide a broad range in style. We did this to create what should be an interesting spectacle of how artwork can be interpreted across an array of sleeve designers.

The tracks include a Grammy nominated classic that celebrates its 20th birthday this year, right through to a dub edit of a single released only this year.

They shall be pressed to 7" vinyl, which will be housed in the one-off sleeves. The epitome of special edition.

Spin the carousel to listen to each one.

Exhibition+ –

The exhibition will pop up from Wednesday 18th through to Sunday 22nd April 2012 at the Idea Generation gallery in Shoreditch.

During the week you will be able to view the collection as a whole. Then on Record Store Day, Saturday, they shall all be available to purchase through to close on Sunday.

The sleeves for all 7 hosts will be mixed up together to keep the identity of the record inside a secret. Leaving the viewer to interpret which of our 7 tracks each artwork was inspired by.

Established in 2008, Idea Generation Gallery specialises in exhibitions of a pop or counter-culture nature. Having exhibited the likes of Storm Thorgerson, John Squire, Syd Barrett and Mick Rock, the gallery is one of the UK's most popular and most coveted commercial galleries, second only to The Saatchi Gallery.

Daily opening times are 10am – 6pm.

We are only able to take cash donations - so be sure to bring plenty along with you.

Idea Generation Gallery
11 Chance Street
London E2 7JB

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Artwork+ –

Our line-up of musicians have dug out
their pens, pencils and paints to visualise their song within that 7"x 7" square; along
with a crack team from the world of art,
design and music.

To name just a few: a set of seven by David Shrigley, Michael Spencer Jones (Oasis, Verve), Andy Vella (who did the original sleeve for Friday I'm In Love), Central Station (Happy Mondays, Black Grape), Toby Mott (De La Soul), Stylorouge (Blur, The Cure, Morrissey), Richard Evans (The Who) and Grammy winner Peter Corriston (The Rolling Stones, Billy Idol, Carole King, Debbie Harry, Led Zeppelin, New York Dolls and Tom Waits).

Each host has also challenged creatives from across the world to submit a design through the Talenthouse platform. Thousands were submitted and whittled down the hosts to join the exhibition.

Finally those designs will be joined by a few from teenagers that the charity has helped.

more >

Get Involved+ –

Interested in Secret 7" and want to lend
your support?

We like support and we are keen to use of much of it as we can in order achieve our goal to raise as much money and awareness of Teenage Cancer Trust as we can.

Perhaps you are reading this thinking you belong to our crack team from the world of art, design and music and haven't already got an invite to design a sleeve? Sorry about that. Please get in touch telling us your crack team credentials and we'll get one out to you in the post.

designs@secret-7.com

If you would like any more information about Secret 7" or would like to offer your help please do get in touch. Whether you want to write a nice story about the campaign, put us on the television, offer your services at the exhibition or simply say hi.

info@secret-7.com

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